MSI: Standard Grants for Marketing

The Marketing Science Institute (MSI) funds high-quality research that deals with topics of importance to member companies. MSI supports research with the potential for application by managers as well as more basic or exploratory work. No one approach or methodology is favored over another as long as the form is appropriate to the objectives of the research. Studies may be conceptual or empirical and may involve combinations of literature reviews, comparative studies, field or laboratory experiments, model building, and theory development. The institute encourages work dealing with global issues and cross-disciplinary work building on theories, research results, and methods from disciplines of relevance to marketing.

Most MSI Standard Grants are made to cover researchers' out-of-pocket costs for data collection, respondent fees, computer time, research assistants, travel, and similar expenses.

Amount: Most MSI grants are made to cover researchers' out-of-pocket costs for travel, data collection, respondent fees, computer time, research assistants, and similar expenses. Generally, these grants are in the $5,000 to $20,000 range. MSI does not provide salary replacement for the principal researchers, funds for the purchase of equipment or software, or university overhead

Deadline: Continuous, because MSI operates on a monthly review cycle, proposals may be submitted at any time.

For further information, visit: http://www.msi.org/research/index.cfm?id=48