College of Business
 
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Department of Marketing

Vision and Values

Our Vision

The Department of Marketing at the University of South Florida will lead in the practice and teaching of marketing and customer-related quality principles.

As scholars, we hold the highest professional standards and are committed to ethical managerial decision-making. Our research and teachings will be rich in theory, and designed to create value by focusing on business applications. Our primary objective is to deliver superior customer satisfaction by exceeding the expectations of students, business professionals and academics.

Our Values

In our service, we value:

  • Responsiveness to the needs of our communities
  • Involvement in national and international organizations
  • Support of student organizations
  • Application of our expertise to internal university processes

In the way we approach our work, we value:

  • Excellence
  • A passion for our vision
  • Change through continuous improvement
  • Individual accomplishments and collaboration
  • Productivity and effectiveness in all we do
  • Professionalism in managing the department
  • Ethical and socially responsible practices

In our teaching, we value

  • Nurturing of students
  • Being accessible to students
  • Producing graduates valued by industry
  • A relevant and timely business-oriented curriculum

In our work environment we value:

  • Proactive, innovative and creative solutions
  • Diversity of intellectual views
  • Supportive atmosphere
  • Optimistic attitudes and behaviors
  • A team orientation
  • A sense of urgency

In our research, we value:

  • Ongoing programmatic efforts
  • Substantive contributions to theory and applications
  • Respect for knowledge creation and dissemination
  • Vision
  • Innovative and integrative efforts
  • Encouragement of risk-taking

In our individual beliefs, we value:

  • Trust
  • Honesty
  • Integrity
  • Diversity
  • Mutual Respect
  • Open-mindedness


 
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