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Department of Marketing

Ph.D. Program in Marketing

As the information age accelerates, companies, universities, and governments all are looking toward re-energizing themselves and capitalizing on their creativity. The Ph.D. Program in Marketing at the University of South Florida creates value for students by focusing on managerial applications that are grounded in innovative theory and method. The USF Ph.D. Program in Marketing prepares graduates for careers as university professors and for research careers in other organizations.

The Ph.D. Program in Marketing reflects upon a new culture in education that is based upon a close relationship among academia, industry, and other constituencies. The goals of the program are consistent with the Vision Statement of the US Department of Marketing as shown below. We offer a selective, high quality Ph.D. program that is developed and sustained through the recruitment and retention of students who share this vision with the Department of Marketing faculty.

Graduates of the USF Ph.D. Program in Marketing are capable of pursing substantive research programs and have the necessary research skills to allow them to publish their efforts in leading marketing and business journals. These skills enable students to be at the cutting edge of marketing management, research and teaching.

Our Vision

The Department of Marketing at the University of South Florida will lead in the practice and teaching of marketing and customer-related quality principles.
As scholars, we hold the highest professional standards and are committed to ethical managerial decision-making. Our research and teachings will be rich in theory, and designed to create value by focusing on business applications. Our primary objective is to deliver superior customer satisfaction by exceeding the expectations of students, business professionals and academics.

Is Our Program Right For You?

We are committed to recruiting students from diverse backgrounds and areas of expertise who share our department's vision for success. All applicants must meet USF Graduate School criteria for admission. Students with private and public sector experience in management, research, and marketing are especially encouraged to apply, as are students and alumni of USF MBA programs, USF sister institutions abroad, and non-Ph.D. granting colleges and universities.

Strategic Goals of Program Delivery

The USF Department of Marketing strives to achieve the following goals in doctoral education:

  • Broad Theory Building Skills
    Seminars are offered in topical areas such as marketing theory and history, strategic marketing, buyer behavior, logistics and others.
  • Diverse Methodological Skills
    Seminars offered include research design, quantitative methods, qualitative methods, and specialized statistical techniques.
  • Faculty Mentorship
    We offer a faculty mentorship program designed to provide guidance to each student in all phases of the Ph.D. Program.
  • Managerial Orientation
    We promote and facilitate research partnerships with businesses and other enterprises that result in doctoral dissertation research.

What About Job Placement?

The faculty of the USF Department of Marketing are committed to maximizing placement opportunities for Ph.D. graduates. This involves connecting students with professional and academic networks, networking through the USF visiting scholars program and the Customer Satisfaction/Total Quality Roundtable, faculty and student attendance at national and regional doctoral consortia and early identification of employers appropriate to a student's professional and personal goals. Over the past decade our graduates have been successful in obtaining excellent positions.

About the Ph.D. Faculty

The Ph.D. program faculty within the USF Department of Marketing provide students guidance in a broad range of topical areas. The following breakdown provides an idea of expertise and interests:  

Topic

Ph.D. Faculty Mentors
Buyer Behavior Artis, Edwards, Kumar, Lafferty

Channels of Distribution & Logistics

Plank, Stock

Consumer Choice

Ortinau, Stamps

Electronic Commerce

Edwards, Solomon

Marketing Theory & History

Stock

Product Marketing Kumar

Professional Selling & Sales Management

Curran, Lafferty, Plank

Promotion & Integrated Marketing Communication

Artis, Solomon, Stamps
Quantitative Methods Edwards, Ortinau

Segmentation

Edwards, Gebhardt, Kumar, Solomon, Stamps

Services Marketing & Customer Satisfaction

Curran, Hensel, Kumar, Lafferty, Ortinau

Strategic Marketing, Leadership & Quality Management

Hensel, Solomon, Stock

 

Marketing Ph.D. Faculty

Andrew Artis, Assistant Professor
Ph.D., Marketing, 2003, University of Tennessee at Knoxville

Barbara Lafferty, Associate Professor
Ph.D. Marketing, 1999, Florida State University

James Curran, Assistant Professor
Ph.D., Marketing, 1999, University of Rhode Island

David Ortinau, Professor
Ph.D., Marketing, 1979, Louisiana State University
Yancy Edwards, Assistant Professor
Ph.D., Business Administration, 2002, The Ohio State University 		Richard Plank, Associate Professor
Ph.D. Marketing, 1988, City University of New York

Gary Gebhardt, Assistant Professor
Ph.D., Marketing, 2004, Northwestern University

Paul J. Solomon, Professor
Ph.D. Marketing, 1974, Arizona State University
James S. Hensel, Associate Professor
Ph.D., Marketing, 1970, The Ohio State University		 Miriam B. Stamps, Associate Professor
Ph.D. Marketing, 1982, Syracuse University
Anand Kumar, Associate Professor
Ph.D., Marketing, 1996, Indiana University		 James R. Stock, Professor
Ph.D. Marketing, 1975, The Ohio State University
  Sajeev Varki, Associate Professor
Ph.D., Marketing, 1996, Vanderbilt University
   

Contact:
Marketing Ph.D. Program Coordinator
Phone: (813) 974-4201
FAX: (813) 974-6175