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Research Interests |
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Research Interests |
Varki, Sajeev, Sanjiv Sabherwal, Albert Della Bitta, and Keith Moore (2006), “Price End Biases in Financial Products,” Journal of Product and Brand Management, 15 (6), 394-401.
Varki, Sajeev and Pradeep K. Chintagunta (2004), “The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data,” Journal of Marketing Research, May pp. 226-233.
Cooli, Bruce and Sajeev Varki (2003), "Using the Conditional Grade of Membership Model to Assess Judgment Accuracy," Psychometrika, 68 (3), September, pp. 453-471.
Varki, Sajeev and Shirley Wong (2003), “Consumer Involvement in Relationship Marketing of Services," Journal of Service Research 6 (10), August, pp 83-91.
Roberts, Keith, Sajeev Varki, and Rod Brodie (2003), “Measuring the Quality of Relationships in Consumer Services: An Empirical Study," European Journal of Marketing, 37 (1/2), 169-196.
Varki, Sajeev and Mark Colgate (2001), “Role of Price Perceptions in an Integrated Model of Behavioral Intentions”, Journal of Service Research, 3 (3), 232-240.
Varki, Sajeev, Bruce Cooil, and Roland T. Rust (2000), “Modeling Fuzzy Data in Qualitative Marketing Research”, Journal of Marketing Research, November, Vol. 37, pp. 480-489. Winner of the 2001 Don Lehmann Award at JMR. Finalist for 2001 Paul Green Award at JMR.
Rust, Roland T., Peter Danaher, and Sajeev Varki (2000), “Using Service Quality Data for Competitive Marketing Decisions,” International Journal of Service Industry Management, 11 (5), 438-469. Literati Club Award Winner for 2001.
Richard W. Oliver, Roland T. Rust, and Sajeev Varki (1998), “Real-Time Marketing,” Marketing Management, Fall/Winter, p. 31-45.
Varki, Sajeev and Roland T. Rust (1998), “Technology and Optimal Segment Size," Marketing Letters, 9(2), 147-167.
Oliver, Richard L., Roland T. Rust and Sajeev Varki (1997), “Customer Delight: Foundations, Findings, and Managerial Insight”, Journal of Retailing, 73 (3), 311-366. Winner of William R. Davidson Award, 2nd place in 1999 for best paper.
Varki, Sajeev, Roland T. Rust (1997), “Satisfaction is Relative,” Marketing Research, 9 (2), 15-19.
Rust, Roland and Sajeev Varki (1996), “Rising from the Ashes of Advertising," Journal of Business Research, 37 (3), Nov., pp 173-181. Reprinted in Roland T. Rust, Anthony Zahorik, and Timothy L. Keiningham, Service Marketing, New York: Harper Collins
Varki, Sajeev (2002), “Real-Time Marketing in E-Services,” in E-Service, edited by Roland T. Rust and P. K. Kannan, New York: Sharpe Press.
Varki, Sajeev, Jim Curran, and Hwan Chung (2006), “Assessing the Face Validity of Multi-Item Scale Labels," (under second review at Marketing Science).
Varki, Sajeev and Christy Ashley (2005), “Modeling Constant Sum Allocations: An Application to Complaints,” (for Marketing Science).
Varki, Sajeev, Dan Shenin, and Christy Ashley (2004), “Creativity and Its Impact on Recall and Brand Equity,” (for the Journal of Marketing).
Bang, Kris, Sajeev Varki, and Tim Ozcan (2005), “Perceived Control and Flow”, (for Journal of Retailing).
Varki, Sajeev, Liz Miller, and Albert Della Bitta (2005), “Quantity effects on Brand Equity,” (for Journal of Marketing Research).
Brasel, Adam, Sajeev Varki, and Tim Ozcan (2005), “Flow and the Online experience”, (for Journal of Marketing Research).
Varki, Sajeev and Scott Swain (2005) “Simple Solutions to Vexing Problems in Survey Research,” (for Journal of Marketing Research).
Varki, Sajeev and Scott Swain (2005), “High Dimensional Data Visualization via Probabilistic Archetypes” (for Journal of Marketing Research).
Hanna, Richard and Sajeev Varki (2005), “Heterogeneity Confounds in Coupon acceptance and redemption” (for Journal of Marketing Research).
Varki, Sajeev, Richard Hanna, and Scott Swain (2005), “Beta Geometric Applications in qualitative research” (for Journal of Consumer Research).
Varkim Sajeev and Najam Saqib (2005), “Goal influences on reference points” (for Journal of Marketing Research).
Cooil, Bruce and Sajeev Varki (1997), “Using the Conditional Grade-of-Membership Model in Nominal Problem.” Session on “Economic Forecasting,” Business and Economic Statistics Session, Joint Statistical Meetings, Anaheim, August 10.
Rust, Roland and Sajeev Varki (1994), “Making Service Quality Financially Accountable,” Proceedings of the 3rd International Research Seminar in Service Management.
2004 Conferences
Varki, Sajeev and Pradeep K. Chintagunta (2004), “The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data,” AMA 2004, Summer Education Conference, Boston.
2001 Conferences
Invited speaker at the 2001 Frontiers in Services Conference to be held in October at the University of Maryland, College Park.
2000 Conferences
Varki, Sajeev, All Della Bitta, and Nir Kshetri (2000), “The Cognitive Algebra of Value Perceptions: An Experimental Investigation,” Frontiers in Services Conference, American Marketing Association, Vanderbilt University, October.
Roberts, Keith, Sajeev Varki, and Rod Brodie (2000), “Distinguishing Between Service Quality and Relationship Quality,” Marketing Science Conference, Syracuse University, Marketing Science Institute, May.
1999 Conferences
Varki, Sajeev and Mark Colgate (1999), “The Role of Price Perceptions in an Integrated Model of Behavioral Intentions”, Frontiers in Services Conference, American marketing Association, Vanderbilt University, October.
1998 Conferences
Varki, S., Cooil, B. (1998) "Diagnosing Scale Interpretations via the Partial Credit Model", Marketing Sciences Conference, INSEAD, Fontainebleau, France, July.
1997 Conferences
Varki, S., Cooil, B., and Rust, R. T. (1997), “Estimating the Relative Importance of Service Attributes in Overall Satisfaction,” Frontiers in Services Conference, American Marketing Association, Vanderbilt University, October.
Rust, R. T., Varki, S., Cooil, B. (1997), “How to Find Latent Structures When the Data Are Fuzzy", Special Pre-Conference Session of the Marketing Research Special Interest Group, Chicago, August.
Cooil, B. and Varki, S. (1997), “Using the Conditional Grade-of-Membership Model (GoM) in the Nominal Classification Problem,” Joint Statistical Meetings, Section on Business and Economic Statistics of the American Statistical Association, Anaheim, August.
Varki, S., Cooil, B., and Rust R.T. (1997), “Estimating Judgment Accuracy in Classifications of Fuzzy Data,” Marketing Science Conference, Berkeley, March.
1986 Warren Hayes Scholar at I.I. M. Ahmedabad.
1995 American marketing Association Doctoral Consortium Fellow
1991-1996 Vanderbilt University Graduate Fellowship
1999 Second Place Winner, William R. Davison Award for paper titled “Customer Delight: Foundations, Findings, and Managerial Insight,” (with Richard L. Oliver Roland T. Rust) which was published in the Journal of Retailing in 1997. The award is made by the editorial board of the Journal of Retailing “for best contributions to the theory and study of retail marketing".
2001 Don Lehmann Award Winner. Dissertation-based paper titled “Modeling Fuzzy Data in Qualitative Marketing Research,” co-authored with Bruce Cooil and Roland T. Rust and which appeared in the November 2000 issue of Journal of Marketing Research, was a finalist for the 2001 Donald R. Lehmann Award for the best dissertation-based research paper to have appeared in the Journal of Marketing Research or the Journal of Marketing in the last two years. The AMA Marketing SIG selects the award on the basis of votes from its SIOG officers and board of advisors.
2001 Literati Club Award. Paper titled “Using Service Quality Data for Competitive Marketing Decisions” published in the International Journal of Service Industry Management in 2001 was awarded the Literati Club Award by the editorial board of the journal.
2004 Research Excellence Award. Cash award and plaque given out by the College of Business Administration, University of Rhode Island for research productivity and impact.
Treasurer, Marketing Section, American Statistical Association.
Editorial Review Board, Journal of Service Research
Ad hoc reviewer for Academy of Marketing Science, Journal of Marketing, Journal of Business Research and Sloan Management Review.
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