Barbara Lafferty
Associate Professor

Barbara A. Lafferty is Associate Professor of Marketing at the University of South Florida in Tampa. She received her Ph.D. in Business Administration from Florida State University with a major in Marketing and a minor in Cognitive Psychology. She also holds a Master of Science degree in Advertising from the University of Illinois and a Bachelor of Arts degree in Communication Theory from the Ohio State University. Dr. Lafferty's industry experience includes eighteen years in a variety of positions in marketing and communications such as corporate communications writer for General Motors Corporation, advertising and public relations copywriter for Flournoy and Gibbs, Inc., sales executive for Reams Broadcasting Corporation and Susquehanna Broadcasting, and franchise owner as well as Vice President/Regional Director for Decorating Den Systems, Inc.

Dr. Lafferty is a member of the American Marketing Association, the Association for Consumer Research, Society for Consumer Psychology, and the Society for Marketing Advances. She is a member of Beta Gamma Sigma and serves as Book Review Editor for the Journal of Product and Brand Management.