Anand Kumar
Associate Professor

Anand Kumar is an Associate Professor in the Marketing Department in the College of Business administration at the University of South Florida.  Dr. Kumar’s areas of research interest include marketing communications’ effectiveness, customer satisfaction, customer delight, consumer reactions to new technology products and services, consumer emotions and brand strategies.  “His research has appeared in journals like the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Business Research Journal of Advertising Research, Marketing Science Institute Working Paper Series, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, etc..  He has taught Basic Marketing and Marketing Research at the undergraduate level, Marketing Management, Strategic Brand Management, New Product and Service Development at the MBA level and will be teaching a Consumer Behavior seminar at the Ph.D. level.  Dr. Kumar received a Ph.D. in Business from Indiana University, Bloomington.  He has held faculty positions at Vanderbilt University, Nashville and Southern Illinois University at Carbondale.  Dr. Kumar is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology and the Academy of Marketing Science.