Gary F. Gebhardt
Assistant Professor

Gary F. Gebhardt is an assistant professor of marketing at the University of South Florida’s College of Business Administration. Professor Gebhardt’s research focuses on how managers develop and implement market-based strategies within organizational, environmental, market and competitive contexts. For example, his dissertation research seeks to understand organizational transformations to a market-orientation. His other research investigates managerial biases in assessing competitor strategies; managerial and organizational mechanisms leading to competitive herding behaviors; the role of empathy in market-orientation; and disparities between managerial and consumer perceptions of market actions. An interest in managerial challenges drive Professor Gebhardt’s research, rather than the opportunity to use specific research methodologies and, thus, he has training and experience working with qualitative, experimental and empirical research methods.

Professor Gebhardt’s teaching interests include marketing management, marketing strategy, marketing channels and marketing research methods. While working on his doctorate at the Kellogg School of Management, Professor Gebhardt taught undergraduate marketing management at Northwestern University’s Weinberg College of Arts and Sciences. Since joining the faculty at the University of South Florida, Professor Gebhardt has taught marketing management and marketing strategy in the Masters of Business Administration program and will be teaching a marketing strategy doctoral course in Spring 2005.

Professor Gebhardt earned a PhD in Marketing at the Kellogg School of Management, Northwestern University; a Masters in Business Administration, with concentrations in strategy, marketing and organizational behavior at the Weatherhead School of Management at Case Western Reserve University; and a Bachelor of Science in Accounting at the University of Akron. Professor Gebhardt is also a Certified Public Accountant in the State of Ohio.

Before beginning his doctoral studies, Professor Gebhardt spent thirteen years as a consultant and manager. Over that time he worked as a technology and business process consultant with Price Waterhouse; a marketing strategy and channels consultant with Frank Lynn & Associates; a product development manager, business development manager and marketing and strategy manager with Motorola; a new product development consultant with Kuczmarski & Associates; and as the vice president of strategy and operations for Package Software Associates.