Steven Baumgarten

 

STEVEN A. BAUMGARTEN
Professor
Director, MBA Programs

EDUCATION:

1971 - Ph.D., Industrial Administration, Purdue University, W. Lafayette, Indiana

Major in Marketing
Dissertation: The Male Fashion Change Agent on the College Campus, supervised by Professor Charles W. King

1965 - M.S., Industrial Administration, Purdue University, W. Lafayette, Indiana

1964 - B.S., Industrial Engineering, Pratt Institute, Brooklyn, New York

ADMINISTRATIVE EXPERIENCE:

1994 to Present - Director, MBA Programs, University of South Florida, Tampa, Florida

Responsible for Executive MBA Program, MBA Program for Physicians, Saturday MBA Program for Professionals, Full-time and Part-time MBA Programs.

1983-94 - Academic Director, Executive MBA Programs, University of South Florida, Tampa, Florida

1971-75 - Academic Director, Executive MBA Program, University of Wisconsin- Milwaukee

TEACHING EXPERIENCE:

1991 to Present - Professor of Marketing and International Business, University of South Florida, Tampa, Florida

1976-91 - Associate Professor of Marketing, University of South Florida, Tampa, Florida

1975-76 - Visiting Associate Professor, Purdue University, West Lafayette, Indiana

1969-75 - Assistant Professor of Marketing, University of Wisconsin-Milwaukee

INTERNATIONAL TEACHING EXPERIENCE:

1999 - Visiting lecturer at the University of Paris-Dauphine, Paris, France. Also served one-month guest lectureships in 1998, 1995, 1994. 1993. 1992 and 1991.

1996 - Guest lecturer in residence at Ecole Superieure de Commerce, LeHavre- Caen, France.

1985 - Guest lecturer in International Marketing at the Hangzhou Institute of Commerce, Hangzhou, People's Republic of China.

HONORS AND AWARDS:

• Twice recipient of the Outstanding Marketing Professor Award, given by the Graduate Business Association.
  
• "Professor of the Year" award, Graduate Business Association.
  
• Selected by the USF Senior Class as one of the ten best faculty (University- wide).
  
• Elected Faculty Member of Beta Gamma Sigma (National Business Honor Society).

PUBLICATIONS:

"The Evolution of Conditions for Joint Ventures in China," Journal of Global Marketing, with R. Rivard, vol. 5, no. 1, January, 1991.

"Toward Resolution of the Health Care Crisis of the Working Poor: An Empirical Approach," Proceedings, National Conference, American Marketing Association, with D. Luhrsen and P. Solomon, 1991.

"Physician, Heal Thyself: Suggestions for Medical Service Quality Improve- ment," Proceedings, Academy of Marketing Science National Conference, with J. Hensel and P. Solomon, 1989.

"The Many Faces of Latin America," (Abstract) Proceedings, Business Association of Latin American Studies (BALAS) National Conference, with M. Bilonick, 1989.

Marketing in the 1990's: A Reader (Edited Collection of Readings), Needham Heights, Massachusetts: Ginn Press, with P. Solomon, 1989.

"Managing Patients' Perceptions of Medical Practice Service Quality," Review of Business, with J. Hensel, Spring, 1988.

"The Computerized Dental Office of the Future," The Dental Clinics of North America, vol. 32, no. 1, with J. Stikeleather and J. Hensel, January, 1988.

"Recent Legal Developments for Foreign Investors in the People's Republic of China," Business Journal, Special Issue no. 1, with R. Rivard, 1987.

"Enhancing the Perceived Quality of Medical Service Delivery Systems," Add Value to Your Service (proceedings of the Sixth Annual American Marketing Association Services Marketing Conference), with J. Hensel, 1987.

"The Structural Environment for Foreign Investment in the People's Republic of China," Social Science Perspectives Journal, vol. 2, no. 2 (proceedings of the National Conference of the National Social Science Association), with R. Rivard, 1987.

Consumer Shopping Preferences (monograph), Columbus, Ohio: Management Horizons, with A. Rodgers, 1979.

"A Descriptive Model of Consumer Choice Processes Among Nursing Home Patients," Proceedings, National Conference, Association for Consumer Research, with T.R. Rao and L.W. Ring, 1975. [Reprinted in Waddell, F. E., The Elderly Consumer, Columbus, Maryland: The Human Ecology Center, Antioch College, 1976.]

"A Comparison of the Predictors of Fashion Opinion Leadership Across Two Populations," Proceedings, National Conference, American Marketing Association,with J.O. Summers, 1975.

"The Innovative Communicator in the Diffusion Process," Journal of Marketing Research, vol. 12, February, 1975.

"The Diffusion of Fashion Innovations Among U.S. College Students," Proceed-ings, Seminar on Fashion, Research and Marketing, European Society of Opinion and Marketing Research [ESOMAR], 1974.

"A Study of Nursing Homes: The Patient as Consumer," with S. Choudhury, T.R. Rao, and L.W. Ring, Proceedings, National Conference, American Marketing Association, 1972.

"An Evaluation of Media Readership Constructs and Audience Profiles by Use of Canonical Correlation Analysis," with L.W. Ring, Proceedings, National Conference, American Marketing Association, 1971.

 

RESEARCH IN PROGRESS:

"An Analysis of the Correlates of U.S. Foreign Investment in Latin America," with A. Hausman (Under review by the Latin American Business Review.)

 

ORGANIZATION MEMBERSHIPS:

Academy of International Business

Academy of Marketing Science

Business Association of Latin American Studies

Tampa Bay Area Committee on Foreign Relations

Canadian-American International Business Council (Board member)

UNIVERSITY SERVICE:

Current:
Member, Graduate Policy Committee,
Director, EMBA Overseas Study Program

Past:
Chairman,

Graduate Policy Committee
Executive MBA Committee
Business Policy Search Committee
Ad Hoc Committee for the Credentialing of Graduate Faculty

Member,

Graduate Council (university-wide)
Faculty Senate (university-wide)
Advisory Committee for Foreign Exchanges and Study Abroad Programs (university-wide)
Undergraduate Curriculum Committee
International Business Committee
Library Search Committee
MBA Operating Committee, et al

OTHER:

Reviewer, Journal of Asia-Pacific Business

Director, Executive MBA Program Overseas Study Program. Planned, directed and led business study tours to the following locations:

1984 - London
1985 - Switzerland
1986 - Hong Kong, Japan and China
1988 - Taiwan, Hong Kong and China
1990 - Brussels and Paris
1991 - Moscow, Leningrad and Kiev
1993 - Singapore, Bangkok and Hong Kong
1994 - Costa Rica
1995 - Taiwan, Hong Kong and China
1996 - Costa Rica (Physicians' Program)
1996 - Mexico City
1997 - Nicaragua and Costa Rica (Physicians' Program)
1997 - Argentina and Chile
1998 - Paris (Physicians' Program)
1998 - Brazil
1999 - London (Physicians' Program)
1999 - Rome and Milan, Italy

 

CONSULTING EXPERIENCE:

Marketing Research Projects conducted for Canterbury School; Eckerd Corporation; Eye Centers of Florida; Freedom Federal Savings and Loan; Genesco; GTE Data Services; Northwestern Mutual Life Insurance Company; Rexnord; Sears; Sterling Research; U.S. Department of Health, Education and Welfare; et al, involving consumer attitudes and behavior, advertising awareness and recognition, corporate image, etc.

Strategic Marketing Management Programs developed for: GTE Data Services; Southern Alloy Steel Corporation; Surplus Inventory Placement Systems, Inc; various medical practices, et al.

Expert Witness Appearances for Holiday Magic, Inc., Sta-Power Industries, Golden Products, Inc., et al, in a variety of jurisdictions including: Minneapolis; Los Angeles; San Francisco; Marin County, California; Columbus, Ohio; Madison, Wisconsin; Seattle; Quebec Province, Canada; and Washington, D.C.

Marketing Training Programs developed and conducted for GTE Corporation, including "Telops Marketing Management Training Program," and "Effective Marketing Concepts."

PERSONAL:

Married
Three grown children